My topic for the attitude change project is “Smoking in young ages”. This topic falls under the broader theme of “Social Influence & Peer Pressure”. In my project, I discuss how street children, whether orphans or belonging to indifferent families, are negatively impacted by the distorted schemas portraying how a “man” should be like, and how older men actually act. Street children probably, always, belong to families whom do not care about their welfare most of the time and just leaving them to become victimized by whatever groups they choose to get affiliated in. Most probably they choose to abide to the group’s norms and fall to the normative social influence with an aim of increasing their self-worth by the feeling of belonging.
I chose this specific target group after watching some interviews done with NGO initiators, aiming for rehabilitating street children, I was impressed by the way they focus on each and every single problem street children tend to face. Then, I began thinking that I could tackle one of those problems, and focus on changing street children attitudes towards it: No smoking is NOT manly. It doesn’t make you more independent either. It just destroy your life more that it is. I will work on changing this set of attitudes along with others discussed in more details in the long paper, to be posted tomorrow.
This blog is dedicated for the media stuff I created that will be used in approaching them. What I thought of, is that through the movie nights and educational sessions that the NGO already do for them, the coming video can be shown following an open discussion about smoking and how they portray it. Following the video, there will be another open discussion with a moderator leading the conversation about whether they were affected and believe/want to actually change to the better. This discussion will be more of allowing them to visualize the problem they’re in, in their own words.
Also I created the coming post, in this gallery, and thought of hanging them up in the venue where the children are seated. The children whom I believe are mentally young adults and not typically children as their chronological ages may tell. Leaving them with those posters, highlighted through special lighting over them or something, may trigger their thinking about what’s coming next, and may allow them to be more ready to express their emotions after being exposed to a rigid ground of ideas about smoking.
Most of the street children, whom already have families but those who’re really indifferent, already go to schools. This, will allow them to read, think and later on be more prepared to get informational, socially influenced as initially it’ll be quite ambiguous, although later on they’ll get the idea after having the moderated open discussions. Those are the posters 🙂
Finally, right after finishing the latter discussion, a cigarettes’ box will be passed over for each person to take a cigarette. Those will be fake, cigarette-like special notes that have motivational quotes about quitting smoking. The following is an example that I’ve created as a trial, quotes on these were in English but of course for my targeted audience, it’ll be in slang Arabic language for them to get it.